One reason people hesitate to start a business is the fear of failure. While more than 50% of businesses will fail in the first 5 years, there are ways to make your business more likely to succeed.
Start Up Saavy
While you may be working on a shoe-string budget as a start-up, if you spend money, you should have some allocated to marketing. To start right every business needs:
- Product launch & marketing plan
- Website
- Social Media accounts
- Google My Business listing
- Understanding of your competition
- Branding and clear value proposition
- Sales tools
Social Media Community For the Win
One of the fastest ways to build word-of-mouth is on social media. Have a plan to have customers follow you online and post engaging content to keep them coming back.
- Stick to posting schedules that work
- Join groups relevant to your business
- Giveaways are a great way to get people into your community
- Look into your insights to see when your audience is active on social media
Know Your Weaknesses
So you are the inventor of the next great widget, but maybe finances aren’t your strong suit. Gather the right power team to be your advisors and supporters! Business owners should look for:
- Accountant
- Bookkeeper / financial consultant
- Insurance agent
- Business lawyer
- Financial advisor
- Payroll system
- HR or benefits advisor
- Marketing specialist
- Networking and community organizations
- Sales consultant
“Every problem is a gift—without problems we would not grow.”
Anthony Robbins
Key Takeaways
- Have a Plan
- Engage Your Community
- Invest in Marketing, Sales and Expert Advice
As an entrepreneur, you will encounter challenges in areas of your business that you don’t clearly understand. As long as you are willing to get advice, you can thrive.
Digital Marketing for Start-Ups in Washington DC
If you need help with your marketing plan, understanding digital marketing basics or a new website, our team can help!
