AI is changing how people search, but we’re still in the early innings of this technology and adoption. At BlueHuki, we’re seeing far fewer conversions from AI platforms than from traditional search today, so we don’t believe businesses should abandon proven channels to chase AI visibility. The best uses of AI in marketing is to…
This July marks ten years since I became an entrepreneur. As I reflect on the journey, people often ask how I went from being a cancer researcher to leading a website, digital marketing and advertising agency in Washington DC. The truth is, it wasn’t a straight line and it wasn’t a perfect plan. The economy…
Growing a business isn’t just about working harder, it’s about knowing what’s holding you back and having the right people ask the right questions. That was one of the biggest takeaways from my recent conversation with Steve Chiama, franchise owner of ActionCOACH Fairfax and host of the Business Spotlight Podcast. Steve spends his time helping…
Over the past year, business owners have been bombarded with headlines claiming that SEO is dead, Google is losing relevance, and AI will soon replace traditional search altogether. It is understandable why many organizations are questioning where they should be investing their marketing resources. If users can ask ChatGPT a question and receive an instant…
Our goal is to test out ChatGPT ads for our agency before spending client budget The team is testing ChatGPT Ads Manager Beta before using it for clients. Main reason: there are rumors the ads may be low quality or waste spend without producing strong conversions. Watch the Full Video Understand the current limitations of…
Your law firm’s website should be doing far more than simply providing contact information and listing practice areas. In today’s digital environment, your website has become one of the most important tools influencing how prospective clients perceive your firm, evaluate credibility, and decide whether or not to contact you. That was the central theme of…
