Did you know that, just like fashion, advertising trends shift each year? It’s a fact! And it’s not just new technologies, either. It’s a new year, with new trends! Read on as we break down the NOVA top advertising trends for 2023.
Number 1: VIDEO!
It should come as no surprise that video marketing is the top advertising trend for 2023. In fact, the rise of social media has only provided more platforms (Instagram Reels or TikTok ring a bell?) for video marketers to show off their skills. With humans relying more and more on their cell phones and other mobile devices, video advertising is only going to continue to grow. Reels and TikToks are no fad, and it’s going to be key to your marketing strategy to get in front of the camera!
Number 2: Personalized Ads
Personalized ads aren’t a new trend, but they aren’t going away! It’s even more important in today’s digital world to make sure your clients and potential clients feel seen. There are more and more ways to learn about your clients and what they want – from clicked links to purchase history to survey responses and more!
Even law firms and government agencies are taking a more people-based approach. AND you aren’t limited to a single form of advertising. As we stated above, video marketing is still the top advertising trend for 2023, and you can use this to your advantage for any business.
Number 3: Mobile Advertising
It all keeps coming back to our digital world and how mobile it is. More than half of online traffic comes from our cell phones, and that number just keeps growing.
Most consumers now use their phones for most, if not all, of their shopping, communication, and entertainment. Stories, Reels, TikToks, vertical videos…they’re all the rage now. If you want to stay head of the marketing game, you have to invest in mobile advertising.
Number 4: Social Media Advertising
Our fourth and final advertising trend for 2023 is social media advertising. This should come as no surprise, as we’ve discussed both mobile and video advertising above. The rise of social media has made it easier than ever to market your business to a wide range of people, from across the globe.
Facebook Ads are a simple way to reach a wide audience with little work or cost to you. LinkedIn even offers options for sending private, sponsored messages to targeted customers. All the information that used to take days to collect can now be down in minutes!
NOVA Top Advertising Trends for 2023
Let Us Propel You Forward
At BlueHuki, we have decades of combined experience in the NOVA top advertising trends for 2023. From video to mobile to social media to ads, we can do what it takes to propel you and your business forward. Contact us today to learn more!
