If you’re looking to boost your plastic surgery business in 2023, look no further! We’ve put together our Top 4 Tips for Plastic Surgery Marketing for you. From content marketing to email marketing to user-generated content to technologies for retention and booking, we’ve got you covered! Download the Inaugural ASPS Insights and Trends Report: Cosmetic Surgery 2022 here and then keep reading to learn more.
Tip #1: Plastic Surgery Content Marketing
Content marketing is one of the BEST things you can do for your practice today. Digital advertising has grown by over 12% since 2020. You can create and distribute valuable and relevant content that will bring the right audience to you and your practice. The best part is that, as a plastic surgeon, you have content built in! You can share before and after photos, share interviews with pre-surgical patients sharing their fears, share post-op interviews with patients showcasing their results, FAQ’s, new treatments, and more! It’s all right at your fingertips.
Tip #2: Email Marketing
Our second tip for your plastic surgery marketing plan is email marketing. With new privacy laws causing Google and social media platforms to change the way they work, email is making a comeback. Email gives you 1-on-1 attention with your patients. It also provides the highest quality of prospective patients because they already know and trust you. You can also personalize your emails, making sure that your patients feel valued and understood. You can use email marketing to do things like:
- Introduce a new filler to previous filler patients
- Talk about advances in anti-aging skincare and techniques
- Show off non-surgical procedures to give younger patients a lift
In addition to that, you can also create a calendar with monthly themes and targeted mailings. The sky’s the limit!
Tip #3: User-Generated Content
The holy grail of social media marketing is user-generated content, or UGC. When your clients comment on and share your social media posts, it boosts your SEO. If you have patients who are willing to provide you rave reviews online and to share your work with their own followers, then you have it made! Building relationships online is key to building a pool of prospective patients. Questions, surveys, and contests are great ways to build rapport with your online following!
Tip #4: Technologies for Client Retention/Bookings
Our fourth and final tip is to find a technology that works for client retention and bookings. It is more important than ever to use patient loyalty and retention strategies to grow your client base. It can cost up to 12x more to acquire a new patient than it is to hold onto your old ones. An easy way to combat this is to implement an automatic system that nurtures your current patients who can then grow your practice by referring new patients. There are also a myriad of systems out there that can help with booking patients, which we cover here
We Can Help!
At BlueHuki, we are familiar and comfortable with the specific needs of plastic surgery marketing. We have a team of professionals with decades of experience in the healthcare field who are ready and willing to propel you and your practice forward.
