A recent poll conducted by ABCNews shows that 70% of Americans believe that we need to do more to increase social justice. As business owners, we often find ourselves stuck between wanting to promote causes we believe in and toeing the line so we don’t lose clients. Read on to learn how your brand can…
Did you know that American companies spend over 300 BILLION U.S. dollars a year in marketing? It’s true! With numbers like that, it’s easy to get panicked over creating your marketing budget. Luckily, you have us to help! Read on as we break down our top tips to creating your marketing budget. Marketing Budget Tip…
You know you need to market your business. You know you should have a chief marketing officer. BUT you’re a small-to-medium company and can’t afford a full-time Chief Marketing Officer (CMO). What do you do? You hire a fractional CMO! They can provide the leadership and expertise you need at a fraction of the cost….
We get it. You are a BUSY medical provider trying desperately to grow your cosmetics business. You are not alone! We have several clients who have been in your shoes, and we’ve been able to help their cosmetics business not just grow, but THRIVE! Keep reading to learn our top tips on how to grow…
Did you know that, just like fashion, advertising trends shift each year? It’s a fact! And it’s not just new technologies, either. It’s a new year, with new trends! Read on as we break down the NOVA top advertising trends for 2023. Number 1: VIDEO! It should come as no surprise that video marketing is…
Today, we are breaking down the top cosmetic devices for a new practice. We talked with our team of former and current cosmetic practice consultants and put together a list of the BEST devices out there. Keep reading to learn about the top 3 devices you NEED for your new cosmetic practice! #1: Hydrafacial/Diamond Glow…