Many businesses experience a slowdown in activity when vacation season comes. However, you can still attract new customers and stay busy in this summer season.
Here are 8 strategies to keep your business thriving this summer.
1. Offer special deals and promotions
You can attract new customers during vacation season by offering promo or summer related discounts. You can create packages like Summer Bundle, Early Bird Discounts when they book or buy early for summer, Refer a Friend or Bring a Friend, Summer Happy Hour, summer related products and seasonal promos.
2. Managing your cash and costs
If summer is a slow down season for the business, start to reduce your expenses. List down things that you can cut down to lower your costs, for example, are there any system or tools that you are not using that much? You can stop the subscription. Are there any stocks that are not fast moving? Then focus first on the products or services that are in-demand or high-in value.
3. Create an Online Presence
Make it easier for customers to find your business. Create a website, social media profiles or online listings. With these, customers can easily connect with you through chat, or you may add online booking system to make it even accessible to buy or book your service. You can also target customers and their friends who visited the area before using paid ads. Not sure how to do these digital marketing tactics? At BlueHuki, we’re dedicated to help you navigate these decisions and run cost-effective, custom campaigns that show your brand in the best light.
4. Consider partnering with local businesses
Attract new customers during vacation by having partnership with a local tourists attractions. Offer joint promotions with hotels, restaurants, or other places where guests can come for a trip. You can consider placing ads in local tourist guides, brochures, or travel magazines.
5. Offer flexible payment options to high-priced items
Help your customer make an easy buying decision by offering payment plans. Make it more manageable for their budget by spreading out the cost of purchase overtime. Offer payment such as “Buy Now Pay Later” , 0% interest promotional period and more.
6. Host events or workshop
Summer is a great season to facilitate workshop and events. You can create it based on the interests of your expected customers. Attract a group of people by offering deals for squad, family, and team discounts for concert series, art workshop, fitness, yoga, dance, sports and more.
7. Offer excellent customer service
Retaining customers and gaining referrals is achieved when customer service is excellent. Make sure your staff is well-trained and equipped to handle an increase in traffic during the vacation season.
8. Create a loyalty program
Provide rewards to repeat customers with a loyalty program. This can include perks such as exclusive discounts, early access to sales, free merchandise, or special services.
Key Takeaways
Vacation season can be challenging but with the right strategies in place, businesses can not only stay busy but also attract new customers.
Invest in your customers and show them that you value their business, you can create a strong and lasting relationship that will benefit both you and your customers for years to come.
