The dog days of summer are nearly upon us and, with that, comes a slower season for some businesses. Summer is typically a slow season for the business-to-business world, but we can help!
Read on to learn about our top 5 tips for staying busy when business is slow and ask about our hyper-local marketing strategy for Northern Virginia and Washington DC.
1) Market Surrounding Events
Our first tip for staying busy when business is slow is to market events that typically happen in summer. Things like weddings, graduations, proms, vacations, etc. You can use all of these events to create content or to attend trade shows.
Maybe compose a shout-out to the grads of a local high school, or congratulate a team member or client who’s getting married. Take a poll of your customers and see where their ideal vacation spot is. Get everyone involved, and see your business grow.
This leads us to our second tip…
2) Use Your Downtime WISELY!
While you’re collecting information on best family vacations or shouting out the newly engaged or parents-to-be, you can also create content. Use the information you gather to congratulate your staff and clients.
Better yet, use the time to get a head of your fall marketing campaign. There’s no better time to get organized and stay ahead of the game than during the slow summer months!
Speaking of marketing campaigns…
3) Create Ads!
Staying busy when business is slow can also mean you have the time to create ads. Facebook, Instagram, and TikTok all offer ways for businesses to create ads on their own social media channels. You can also use this time to delve into the realm of Google Ads. Ads are a great way to boost your visibility during the slower months.
That’s not all we’ve got, though!
4) Host An Appreciation or Showcase Event
Another great way to stay busy in the slow summer months is to host events! You can host a client appreciation barbecue or pool party. Put together a showcase event in which you show off just what you can offer to your community. This is a great hyper-local marketing strategy for Northern Virginia and Washington DC.
Volunteer or get involved in local community events. While your inbox might have slowed to a trickle, you can get out of the office and into the surrounding community and show off what you can give.Â
Need another idea? We have just the one!
5) Get Educated!
Our final tip for staying busy when business is slow is to learn! Re-invest in yourself and showcase your skills at conferences or training seminars. Sign up for classes online – there are a multitude of free ones – and learn more about running a business.
Get certified in a specialty that you can later offer to your clients. Gain new knowledge and skills so that, when the slow summer days are over, you can hit the ground running.
Have More Questions? We Can Help with a Hyper-Local Marketing Strategy for Northern Virginia and Washington DC
If you want to talk more about staying busy when business is slow, call us today. At BlueHuki, our team is dedicated to helping propel our clients forward. We’d love to help your business stay ahead of the game this summer season with a hyper-local marketing strategy for Northern Virginia and Washington DC!
