With a potential advertising reach of 2.11 billion people, Facebook ads are one of the best ways to reach a diverse audience without breaking the bank.
Keep reading to learn more about our Falls Church, Northern Virginia Facebook ads agency secrets and best practices for Facebook ads, and how to make them work for your business.
Hook Your Audience
Our number one best practice for using Facebook ads is to hook your audience, and hook them early. Make sure you have a strong opening and use a readable font. People are visual, especially on an online platform, and you need to make sure that you stand out.
You can also use appealing color palettes to make your content really pop. Keep it consistent, especially if you’re using the carousel or Instant Experience options. The more visually attractive your content is, the more your audience will be hooked, and the better your chances are of running an effective Facebook ads campaign to support your social media management goals.
Relevancy
Our second tip for using Facebook ads is to keep it relevant! Many ad campaigns run on pay-per-click or view formats. If your ads aren’t relevant, then you are wasting time and money.
How do you keep it relevant?
We’re glad you asked!
Don’t narrow your audience. When you do that, you run the risk of fighting for attention among other, similar brands. By using a wider audience, you allow Facebook to gather more data which can turn into more conversions for you!
Also, don’t forget to optimize your ads for mobile formatting. Most people access Facebook and other social media platforms from their phones, so you want to make sure that your ad is mobile friendly from the get go.
Preview Your Ads!
It sounds so simple, but it’s true! Always be sure to preview your ads before posting. The Facebook ads manager lets you preview your ad before you share it. It’s a quick, easy, and FREE way to make sure that your ads look good on both desktop and mobile formats.
Additionally, make sure you are testing your Facebook advertising regularly. Test your advertising strategy with every campaign. Facebook changes things regularly, so you need to be sure that you and your ads are up-to-date!
Use Images!
Finally, use images! One of the best practices for Facebook ad campaigns is to use imagery. Image ads lets you hone in on Facebook users with a single photo. Minimize your text, and show your brand or logo.
Especially on social media, people are more likely to engage with brands that they know and love. Showcasing your logo consistently will make sure that people immediately recognize you and your product.
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Let Us Propel You Forward
Facebook Ads Agency Serving Northern Virginia, Maryland and Washington DC
A successful Facebook ad campaign requires a disciplined and multi-faceted approach. You have to constantly remember your audience and your goals, as well as Facebook’s own research when creating and launching your own campaigns.
Our team here at BlueHuki is well-versed in Facebook ads. We can offer assistance with social media management as well as ads management that will help propel you and your business forward. Contact us today to learn more!
