The advent of AI tools like ChatGPT and others has given rise to the question: how can we use AI in digital marketing? Recent polls have shown that 61.4% of marketers have used AI in their jobs. Given those numbers, we thought we’d put together a little guide for you. Read on to learn more!
Tools for AI in Digital Marketing
While ChatGPT may be the best known tool out there, there are many more that marketers can use. These tools can help marketers with everything from content generation to SEO to automation to design. For example, Evolve.ai provides interactive customer experiences using WhatsApp. Or try Surfer SEO, a cloud based optimization tool that analyzes your page against others. There are a wide variety of tools out there!
Sounds Great! But How Do I Use Them?
AI in digital marketing can be used in a variety of ways. It is versatile and easy to use, so it can be used across a variety of channels. You can use it for social media campaigns or to automate tasks. You can even use it to create digital advertisements. The possibilities really are endless.
That’s the Good – What About the Bad?
With all the positives about AI in digital marketing, we do have to talk about the bad. Bias, inaccuracy, transparency, and data sensitivity & security are all things to watch out for. You want to be sure that you are creating the right content for your client. While AI might be a tool for you to use to brainstorm, be sure that you combine it with original content for true transparency.
We Can Help!
If you are looking for creative ways to use AI in digital marketing, give BlueHuki a call. We have the passion and the knowledge that will help propel you and your business forward.
