Over ⅓ of potential legal clients start their search online. That is a number you cannot ignore. Law firm digital marketing is a rapidly growing – and changing! – scene. Read along as we bust some of the top myths with online marketing for law firms in Virginia.
Digital Marketing is ONLY for Big Firms
This is perhaps one of the biggest myths when it comes to digital marketing myths for law firms. Digital marketing is critical to helping your practice grow (see that statistic above!).
You don’t need a huge budget for it, either. In fact, we recommend spending around 5% of your firm’s revenue on digital marketing for SEO, social media and reputation management.
We Only Need a Website
We see this a lot! Many firms think that a well-designed website is all they need, but that’s just not true anymore. You need to think about how people will find your website and how quickly you can respond to potential new clients.
Utilizing strategies such as search engine optimization (SEO), social media, and ads will bring people to your website. Having a 24/7 available chat or phone service is also critical to converting leads fast before another firm captures them!
The Audience is Too Broad to Make an Impact
It’s true – there are billions of people online. That may make it seem as though digital marketing isn’t going to work.
But that’s wrong.
Today’s platform offers so many opportunities to narrow down your audience so that you only reach who you want to reach. Unlike traditional marketing, digital marketing can target your specific audience so that they find what they need – YOU.
We Can Help with Online Marketing for Law Firms in Virginia and Washington DC
At BlueHuki, we help lawyers represent their personalities in a professional way to stand out from the crowd with online marketing for law firms that works. We are a data-driven website and digital marketing agency that will propel your law firm online with solutions that work for your budget. Contact us today to learn how we can help propel you and your firm forward!
