A recent poll conducted by ABCNews shows that 70% of Americans believe that we need to do more to increase social justice. As business owners, we often find ourselves stuck between wanting to promote causes we believe in and toeing the line so we don’t lose clients. Read on to learn how your brand can take on social issues.
Boost Your Following
Recent studies have shown that younger generations want to see businesses operating in an environmentally sustainable way. They want to see people talking about the long-term social benefits they offer. Tailoring your content to this type of information will go a long way towards boosting your following.
Increase Your Revenue
When learning how your brand can take on social issues, remember that doing so can increase your revenue. People who see brands they trust doing good things, they spend their money there! Putting the power of your voice behind causes you believe in matters to your clients.
Raise Brand Awareness
When you use emotion in campaigns to raise awareness, your chances of “going viral” increase. Significantly. Why? Because when people care about a cause, they will share it. If they feel a connection to your campaign, they will spread awareness. It’s as easy as that!
Use Your Social Media For Good
When asking yourself how your brand can take on social issues, think of what’s important to you. If there is a cause you believe in, don’t be shy about it. Today’s connected world craves authenticity, so give them what they want! Use your networks to start a conversation, and see what happens.
We Can Help!
If you are looking for ways to share your passion about social media causes, give BlueHuki a call. We have the passion and the knowledge that will help propel you and your business forward.
