Everyone knows the phrase, “the customer is always right.” But is that truly the benchmark of good customer relationships? According to an Emplifi report, 61% of consumers will pay at least 5% more if they know they will get a good customer experience. Read on as we break down how to nurture your customer relationships.
Create a Persona
Step one to nurture your customer relationships? Harness the power of analytics to gather as much data as possible. Use your website analytics, social media channels, emails, and customer feedback to create a persona. Then, use the information you gather to cater to your customers by using a more targeted marketing approach. This in turn shows you as a reliable and trustworthy source to your customers!
Send Personalized Emails
Customers are inundated with impersonal, boring emails that typically go straight to their Junk folder. You can combat this by personalizing your emails. For example, if a customer has abandoned their online shopping cart, you can send them a friendly reminder to complete their purchase. You can also send birthday emails or emails celebrating the “anniversary” of them signing up with you. While it sounds silly, customers truly respond to these, and it’s a great way to nurture your customer relationships.
Encourage Brand Loyalty
We all love being rewarded, right? Right! Well, why not reward your customers? By thanking them for being a loyal customer, you can ensure that they will continue to come back. They might even begin referring you to their friends and family, which will only continue to build that loyalty. When you want to nurture your customer relationships, be sure to thank your loyal, regular patrons.
We Can Help!
If you are looking for ways to nurture your customer relationships, give BlueHuki a call. We have the passion and the knowledge that will help propel you and your business forward.
