As of September 2021, TikTok has over 1 billion monthly users. With these numbers, it’s no wonder that many lawyers and law firms are jumping on board. Using hashtags such as #legaltok and #lawyertok, some firms are seeing huge increases in leads and growth. Read on as we break down how to grow your firm with TikTok.
Why Lawyers Should be on TikTok
Before we break down how, we should talk about why. While it is non-traditional, TikTok has proven that it is a serious marketing platform.You can link your firm’s account to your blog and other social media accounts, so that TikTok views leads to website views. This is perfect for law firms in competitive areas! Now that you know the why, let’s talk about how.
Grow Your Firm with TikTok Tip One: Know Your Audience
If you want to grow your firm with TikTok, you have to know your audience. Each post should educate or inform your target audience. In order to do this, you must know who you’re talking to. Once you know who you’re talking to, you can create content that directly speaks to them.
Tip Number Two: Create Quality Content and Post Often!
Once you’ve zoned in on your target audience, it’s time to create quality content! If you want to grow your firm with TikTok, you need to post and post often. You can create Q&A sessions, focus on your areas of expertise, humanize your staff by introducing and interacting with them. The possibilities are endless! When you create quality content and share it, you are creating a relationship with current and future clients. Be sure to nurture those relationships and watch your firm grow.
Have Questions? We Can Help!
At BlueHuki, we have what it takes to help you grow your firm with TikTok. We can help you create quality content that is sure to bring clients to your door. Contact us today to find out how we can help propel you and your firm forward.
