Despite being around for more than a decade, social media is ever-changing. One of the newest trends is video content. This rise is largely due to the popularity of TikTok. Users now expect engaging videos on their social media.

Read along as we break down how to create video content that works for you and your business.

Why Create Video Content?

You might be asking yourself, Why should I create video content? The answer is simple: video content has a greater organic reach than still images. Facebook Stories, Instagram Reels, and YouTube shorts are all becoming the expectation for businesses to grow their reach. 

Read on to learn more about creating engaging content that will grow your brand.

Use Videos to Explain Your Product!

When potential buyers are doing their research, videos can be a useful tool. Most customers will only buy a product if they understand how they can benefit from it. With a video, customers can watch not only how your product is used, but also how they can benefit from it!

As a local YouTube SEO agency, we tell clients that even a brief, 30-second video can give customers an understanding of your services and can help them decide to work with you over someone without a video. 

Return on Investment

Not only can they show customers how your product works, but videos are also a great return on investment. 

But, you say, videos cost time and money to make! AND – they’re expensive!

Not so fast. 

Nearly everyone these days has smartphones – and all smartphones now offer high-quality video recording. Gone are the days of hiring a camera crew! You can just whip out your smartphone, record a video, use a free editing program, and BAM! Upload it to social media.

It really is that easy!

Videos are Great for SEO on YouTube

In addition to being attention-grabbers, video content is also great for SEO strategies. YouTube makes this especially easy. If you upload content that targets a common search term, you could quite easily get your business on the first page of Google. 

How, you ask?

Because Google includes YouTube videos at the top of its results page! 

In addition to that, videos also pop up when people search for things on YouTube itself. You really can’t lose with video content! When you need help, ask our YouTube SEO agency for advice!

What Are You Waiting For?

Get help from a local YouTube SEO agency

If you want to begin using more video content on YouTube or social media, contact us today. At BlueHuki, we are a local Youtube SEO agency that helps businesses emerge from the abyss online and propel them forward. We’d love to help your business lead the charge into the future.