How Often Should I Redesign My Website?

Redesigning your website is often one of the most nerve-wracking and exciting things to do. It provides you a chance to reinvent your look and give your customers something new to look at, BUT it also requires you to have the knowledge and skill to do so. The key, however, is to keep your website new and fresh – don’t just create it and leave it! We recommend a website redesign every 4-5 years. 

Keep reading to find out why!

How Often Should You Redesign Your Website?

There is no “one size fits all” when it comes to running your business, so it should come as no surprise that the same is true for redesigning your website! A good rule of thumb is to redesign it every 4-5 years so that you can keep it new and fresh. Not only can a redesign keep your site looking good, but it also helps it function better.

In fact, 80.8% of web designers say low conversion rate is the top reason for redesigning a website. Safe to say that if your content isn’t loading, then your customers aren’t staying!

There are even MORE reasons to consider refreshing your website, however.

Why Should You Redesign Your Website?

Here are a tell-tale signs that you’re due for a reboot:

1. You still don’t have a mobile-friendly design. Today’s users are constantly on-the-go, so your website should be, too!
2. Lots of traffic, but low conversion rates. This means that people are finding your site, but you aren’t giving them what they’re looking for. Which means they’re leaving without taking action.
3. You don’t get ANY traffic. If your website is a ghost-town, you need help. Maybe the content isn’t engaging. Maybe you’ve angered Google with broken features or duplicated content. Whatever it is, it needs rescuing!

Website Redesign Examples

Check out our wide-variety of projects in our portfolio!

We Can Help! Website Redesign in Falls Church, Northern Virginia

Whatever your website redesign needs are, BlueHuki can help with website redesign in Falls Church, Northern Virginia! We have a team dedicated to helping you and your website reach your true potential. Whether you’re building a new website, redesigning your current website, or just want someone to take a look at it and give you pointers, we are here to propel you and your business forward.