Medical professionals all over the world over are relying more and more on healthcare marketing to find new patients online. There are hundreds of apps available to practices, that charge you a fee to get your name and practice out there.
But what if you could do it all on your own, and MUCH cheaper? Keep reading to learn how to find new patients online (hint: run a hyper-local medical SEO and digital marketing campaign in Northern Virginia, Maryland and Washington DC!)
Recent studies have shown that a whopping 77% of people use Google to find a new doctor. ALL of those searches are looking for doctors close to where they live and work. What better way to make sure your practice is seen by those people than by creating an ad on Google Maps? Advertising on Google Maps is a powerful way to attract hyper local patients, and it’s affordable!
Another great way to find new patients online is to invest in SEO and Content Marketing. SEO is Search Engine Optimization, and it’s a tool that you can use to make sure your practice is showing up on the first page of Google search results. The same is true of content marketing. Make sure the content on your website is what you want your patients to know about you and your practice.
Social media ads are a FANTASTIC tool to find new patients online. Nearly everyone is on social media these days. Facebook and Instagram make creating and sharing ads easy AND cheap! You can use ads to offer discounts on cosmetic services, to advertise new services, to introduce new physicians and medical staff, and so much more!
People today live much of their lives online, so using an online booking system like NextPatient is key to drawing in new patients. You can do online scheduling, digital check-ins, send appointment reminders, and manage your reputation with NextPatient. It’s a super easy and affordable way to make everyone’s lives easier.
At BlueHuki, we are familiar and comfortable with the specific needs of medical digital marketing. We have a team of professionals, many of them with a healthcare background, who are ready and willing to propel you and your practice forward with hyper local medical SEO for Northern Virginia, Washington DC and Maryland.
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