Things You Need To Know Before Adopting AI
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Things You Need To Know Before Adopting AI

AI-generated content is becoming popular. If you’ve read about it and are not sure what it is and if you need to use it, then read on to learn more. AI and AI-Generated Content AI or Artificial Intelligence is one of the emerging technologies which tries to simulate human reasoning in AI systems. Machines try to…

Guide to BioTech Content Marketing & PR
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Guide to BioTech Content Marketing & PR

Did you know that 80% of people prefer learning about a company through custom content? It’s true! With the accessibility of the internet and social media, people are researching companies more than ever! Therefore, it is easy to surmise that people, both consumers and investors, who engage with content from biotech companies are more likely…

8 Tips to Use PR to Improve Online Reputation
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8 Tips to Use PR to Improve Online Reputation

Did you know that 88% of PR specialists say that digital storytelling is the future? When it comes to SEO, we all know that SEO specialists are the ones creating and launching brand reputation strategies. BUT, did you know that a digital press release (PR) agency in Northern Virginia also has their place in creating…

5 Reasons NOT to Use AI-Generated Content on Your Website
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5 Reasons NOT to Use AI-Generated Content on Your Website

AI content is making many headlines lately. While you might be tempted by the ease of use, it’s not the best idea to use AI-generated content on your website. Read on while your friendly technical content writer in Northern Virginia breaks down the top 5 reasons to NOT use AI-generated content. Reason Number 1: AI…

5 Marketing Trends and Strategies for 2023
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5 Marketing Trends and Strategies for 2023

1. Video-based Content and Live Stream Bite-sized videos in social media marketing become more popular. Organic reach from YouTube shorts, Tiktok, and Reels helps in increasing brand awareness and engagement. User-generated content is more likely to trust by consumers. These are content such as unboxing videos, reviews and storytelling. 2. Target Voice Search Tactics Consumers…

5 Marketing Trends and Strategies for 2023
|

5 Marketing Trends and Strategies for 2023

1. Video-based Content and Live Stream Bite-sized videos in social media marketing become more popular. Organic reach from YouTube shorts, Tiktok, and Reels helps in increasing brand awareness and engagement. User-generated content is more likely to trust by consumers. These are content such as unboxing videos, reviews and storytelling. 2. Target Voice Search Tactics Consumers…