When “AI” in Your Ad Helps and When It Hurts
Heather Pressler on the Fine Line Between Engagement and Trust Artificial Intelligence is reshaping marketing, but here’s the real question:Should you tell your audience when AI helped create your ad? That is what BlueHuki’s Heather Pressler, alongside Sara Hanson and Jeffrey Carlson, explored in the JAR (Journal of Advertising Research) Podcast episode discussing their article…
