High angle of crop professional cosmetician doing face skin care therapy with laser tool
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Increase Summer Bookings with Med Spa Digital Marketing

Summer is the perfect time for medical spas to attract clients seeking treatments for radiant skin and a beach-ready body. Effective med spa digital marketing can boost your summer bookings and enhance your brand’s visibility. Read on to learn about implementing targeted strategies to ensure your spa stands out in a competitive market.  Craft Compelling…

How to Nurture Your Customer Relationships
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How to Nurture Your Customer Relationships

Everyone knows the phrase, “the customer is always right.” But is that truly the benchmark of good customer relationships? According to an Emplifi report, 61% of consumers will pay at least 5% more if they know they will get a good customer experience. Read on as we break down how to nurture your customer relationships. …

Group of People Raise Their Hands on Stadium
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Capitalizing on Local Events

Local events offer unique opportunities for businesses to engage with their community and attract new customers. For businesses near Washington, DC, leveraging these events can significantly boost your visibility and customer base. Here are some effective strategies for capitalizing on local events through digital marketing near DC. Identify Relevant Events The first step is to…

Mid-Atlantic PRO Day Marketing & Technology Track Presentations
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Mid-Atlantic PRO Day Marketing & Technology Track Presentations

Thank you for joining the marketing track at PRO day! Download copies of the slides from each track below. AI Best Use in Marketing We’ll review AI technologies for every stage of your marketing planning from better customer targeting, personalized campaigns, and optimized ad spend. Practical examples include chatbots, predictive analytics, and content to enhance…

Staying Safe Online: A Social Media Checklist for World Suicide Prevention Day
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Staying Safe Online: A Social Media Checklist for World Suicide Prevention Day

In today’s digital age, staying safe online extends far beyond protecting your personal information. It’s also about safeguarding your mental health and well-being. As we approach World Suicide Prevention Day on September 10th, let us raise awareness and equip ourselves with the tools to navigate social media responsibly. Here’s a comprehensive checklist to help you…