Move over Boomers! Millennials are the new rulers of real estate. Surveys show that 51.5% of Millennials are homeowners. This digitally savvy generation is a whole new ballgame for realtors. Read on to learn all about the benefits of SEO for real estate.
What is SEO for Real Estate?
Before we get into things, let’s first explain what SEO – or Search Engine Optimization – is. SEO is a way for you to optimize your online content so that it shows up first on searches. This is done through organic (read: FREE) results. Rather than pay to run ads on Google, you can optimize your website and social media sites so that they show up on search results.
Sound familiar? Great! Let’s continue…
SEO for Real Estate Can Increase Traffic
The biggest benefit of SEO for real estate is that it can improve incoming traffic. This is traffic to your website, social media site, etc. If you’re posting relevant content and keywords, you are attracting the right audience. And, by capturing the right audience, you are more likely to close a sale. It’s a win-win!
But that’s not all…
Lead Generation
Not only can SEO for real estate improve traffic, but it can also improve leads. A great SEO program is part of your marketing and sales funnel. It can create new leads by guiding users directly to certain conversion points on your website. These points can be contact forms, newsletters, and more. By tailoring these to fit your target audience, you can truly win friends and influence people.
Have Questions? We Can Help!
At BlueHuki, we have a dedicated and experienced SEO for real estate team. We have what it takes to help you create the perfect SEO strategy so you can close those sales. Contact us today to find out how we can help propel you and your business forward.
