Are you daydreaming about starting and marketing a cosmetic dental spa in Virginia? 

You aren’t alone!

Between 1997 and 2002, the dental spa industry grew by 143%! Those numbers have only continued to grow. If you want to learn what it takes to start a dental spa in Virginia, keep reading! Our comprehensive guide is below!

Conduct Market Research

The first step to starting a dental spa in Virginia is to conduct market research. You need to do market research in order to assess the demand in the area. There would be nothing worse than to invest TONS of money into your dental spa, only to learn that there’s no demand for one! Be sure to research the local demographics, any competition, and your potential customer base. Then, use the information you gather to tailor your dental spa to community needs.

Create a Solid Business Plan

Once you have conducted and analyzed your market research, it’s time to write your business plan!

Use this chance to outline your goals, mission statement, target market, and financial projections. You can also use your business plan to highlight what will make YOUR practice unique; what will make it stand out. Include service details, pricing structures, marketing plans, and any operational procedures. Your business plan is your map to success, and is what will help attract potential investors or lenders.

Location, Location, Location!

Location is just as important as your business plan. Find an area that is easily accessible and visible to your target clientele. Make sure you look at other factors such as parking, foot traffic, and neighboring businesses. Strategically planning your location can mean life or death to starting and marketing a dental spa in Virginia. 

Build the Right Team & Ensure Compliance

Once you have your business plan and location, it’s time to build your team. The right team will not only bring clients in, but will also ensure that those clients stay! Hire licensed professionals and invest in their continuous education. Keep your staff up-to-date on all required trainings. Having fantastic customer service is vital to starting a dental spa in Virginia.

Develop a Strong Web Presence

In today’s world, it is vital that you have a strong web presence. Establish your social media channels. Create an informative and appealing website. Ensure that your website showcases your services, expertise, and testimonials from past clients.

Optimize your website and make sure that it is mobile friendly. Today’s dental spa clients are on the go, and you MUST make your website accessible to them. 

We Can Help!

Marketing a Cosmetic Dental Spa in Virginia

If you are starting and marketing a cosmetic dental spa in Virginia, BlueHuki can help. We have a team that is dedicated to helping propel your business forward, with staff that are well-versed in start-ups and medical and dental spas. Contact us today to learn more!