You have a website for your medical practice but you are not getting as many conversions or leads, or new patient inquiries as you’d like.
That’s why it is important to run an active content strategy on your website for Search Engine Optimization (SEO). Learn more from our top medical practice SEO agency in the Mid-Atlantic.
7 Benefits of SEO For Medical Practices
1. Improve website traffic. This is the way to grow your practice long term.
2. Capture competitor’s websites traffic.
3. Establish authority as an industry leader in your field.
4. Get more patients inquiry for specific procedures.
5. Increase new patients appointments.
6. Receive more patient reviews.
7. Rank higher in keywords pertaining to the treatment, condition and solutions that you want to grow.
Now that you understand the benefits of SEO, let our top medical practice SEO agency in the Mid-Atlantic help you implement the strategies below how to rank higher on Google and attract more patients for your medical practice.
5 Tips for SEO for Medical Practices
Start by setting up a Google Business Profile at https://www.google.com/business. Then optimize your profile by adding complete information including business name, category, map location, service area, phone number, website url, hours of operation etc.
1. Improve your local SEO using Google Business Profile
Ask for customer or patient reviews and respond to reviews.
2. Update your medical website design
Check if your website loads fast. Is it built for mobile devices ? Does it have the proper pages for Medical SEO ? Make sure it has professional medical imagery and it contains important NAP (name, address, phone) contact details. Secure your website with SSL Certificate.
To get started with your custom website, contact us today. We offer a free website audit that gives you results instantly. We have decades of experience, and are dedicated to propelling you and your business forward.
3. Add healthcare-related services and topics
Use the right keywords for your service. Use tools like Ubersuggest and Ahrefs and type your focus keywords. The tool will give you keyword search ideas, estimated monthly search volumes, backlinks, top pages and more.
You can use Google to find related searches too. Just scroll to the bottom of the page and find “Searches related to”.
Here is how you can start crafting keyword ideas:
a. Enter an industry related phrases.
Example: dental, pediatric, cosmetic
b. Choose matching terms or long-tail keywords on the keyword ideas.
Example: dental clinic near me, pediatric dentist for kids, invisalign orthodontics for adults
c. Research keyword ideas with problem and solution.
Example: Problem: How to remove yellow teeth from coffee stains
Solution: Professional teeth whitening services
4. Build Authority with Content Marketing
Create pages and write blogs to target the terms you created based from the keyword research you have. You can start by:
Creating landing page for services
Example: Smile Makeover, Wisdom Tooth Extraction, Teeth Whitening Packages
Answer questions with blog posts
Example: Cracked Tooth? Find relief with Dental Crown Services, Say Goodbye to Coffee Stains: Professional Teeth Whitening Services to Brighten Your Smile.
5. Link Building Leads To Higher Rankings
One of the greatest factor to rank in Google is by having high-quality backlinks. Backlinks are clickable links from one website to another. When it comes to receiving backlinks, quality and credibility are important. If the site is popular and relevant to your business, the better the local SEO you will receive.
Interested? As a top medical practice SEO agency in the Mid-Atlantic, We Can Help!
Invest in a local SEO for your medical practice to increase website traffic, generate more patient leads, and boost phone calls. Our team is not 100% local to Northern Virginia, but they all have degrees in English and experience in writing for SEO.
We produce highly technical articles as a top medical practice SEO agency in the Mid-Atlantic! We pride ourselves on our results. Contact us today for a free competitor and site audit to get your digital marketing journey started.
