We get it. You are a BUSY medical provider trying desperately to grow your cosmetics business. 

You are not alone!

We have several clients who have been in your shoes, and we’ve been able to help their cosmetics business not just grow, but THRIVE!

Keep reading to learn our top tips on how to grow your cosmetics business as a busy medical provider.

Tip One: Market to Your Medical Patient Base

It seems like a no-brainer, but you’d be surprised at how many people don’t realize this.

Marketing to patients that already trust you is number one way to grow your cosmetics business.

Why? 

Well, when you take insurance it often takes little to no time to grow – especially as a specialist. 

Take dermatologists for example.

You, the medical provider, see a patient for acne – a medical condition. However, you also know that there are some great cosmetic treatments for acne. You can bring the patient in, accept their insurance for their medical visit, and then talk to them about the cosmetic treatments you offer for acne scars, for example. 

This is a great – and easy – way to convert a medical visit to a cosmetic visit. 

And, bonus for the patient, some of these treatments can even be covered by insurance!

Tip Two: You Have to Spend Money to Make Money

If you want to grow your cosmetics business, especially as a busy medical provider, you are going to have to spend some money first. 

With cosmetic procedures you have to compete for patients dollars and, therefore, need to spend money to market to them. 

At BlueHuki we specialize in marketing for cosmetic practices. We can help train your team so that they can become experts in the procedures you are offering. 

Then, you can let your team then do the marketing while you treat patients!

Tip 3: DON’T Overspend

We can’t stress this enough. 

DO. NOT. Overspend. 

Especially on capital equipment like lasers. Taking on too much debt hurts even the most established businesses if it isn’t done strategically. However, read our top devices for cosmetic providers here to learn what devices we recommend.

And Finally…GROW!

By following the tips above, you are almost guaranteed to grow your cosmetics business. Grow even faster by investing in ads, search engine optimization (via content), and email marketing to current medical patients – all of which we can help you with!

At BlueHuki, we have decades of combined experience in medical and cosmetic procedures and marketing. We have a team experienced in all backgrounds, and are ready to do what it takes to propel you and your practice forward. Contact us today to learn more!