Why You Should Hire a Fractional CMO in Northern Virginia

You know you need to market your business. You know you should have a chief marketing officer. BUT you’re a small-to-medium company and can’t afford a full-time Chief Marketing Officer (CMO). 

What do you do?  You hire a fractional CMO! They can provide the leadership and expertise you need at a fraction of the cost. Keep reading to learn more about why YOU should hire a fractional CMO in Northern Virginia.

What IS a Fractional CMO in Northern Virginia?

Before you hire a fractional CMO in Northern Virginia, you need to know what it is! A fractional CMO performs the work of a full-time CMO on a contractual basis. They only work at your company for a fraction of the time, and are therefore part-time employees.

Post-pandemic, businesses are spending more than ever on marketing. While your business might be too small to support a full-time marketing department, bringing on a part-time department just might be the key to helping you get ahead.

Sounds Great! But…What Do They DO?

Great question!

A fractional CMO is responsible for developing your marketing strategy, while optimizing your marketing efforts and managing your marketing department. Think of them as a consultant.

You bring them on to help your team get on the right track with clear and unified marketing plans. Their exact responsibilities should be flexible and adapt to the needs of you and your team.

They can be responsible for any and all of the following:

• Marketing leadership
• Creating a marketing strategy
• Deploying and integrating marketing tech
• Establishing KPIs
• Team management
• Lead generation
• Digital campaign management, to include ads
• Overseeing marketing reports
• And more!

Okay…So What Are the Benefits of Working With a Fractional CMO?

One of the biggest benefits of working with a fractional CMO in Northern Virginia is SAVINGS. We can’t emphasize this enough – fractional CMOs are contract employees working part-time for you. In addition to the savings, you also get: 

• Leadership
• Flexibility
• An outside perspective
• The chance to try out new ideas

Let Us Propel You Forward with a Fractional CMO in Northern Virginia

At BlueHuki, we can offer you a fractional CMO in Northern Virginia. We can help you and your team build a marketing plan, implement it, and show you how to keep it running – all at a fraction of the cost of hiring a chief marketing officer!  Contact us today to learn more!