What’s SEO and Other Digital Marketing Acronyms

There are over 40,000 digital marketing specialists employed in the United States. That’s not a small number! With those numbers in mind, we’re going to take you through a list of the most commonly used digital marketing acronyms. 

SEO: Search Engine Optimization

We’ve all heard this one. SEO is the bread and butter of digital marketing, and that’s why it’s first on our list of digital marketing acronyms. Want your business to appear on Google’s first page? You need to know SEO.

PPC: Pay- Per-Click

Another tried and true digital marketing acronym, PPC is a digital ad model that promotes your business or product. In PPC campaigns, advertisers pay a predetermined fee each time a user clicks on their advertisement. It’s a great way to grow your audience!

CPC: Cost-Per-Click

CPC goes hand in hand with PPC. In short, it’s the fee you, the advertiser pays, when a user clicks your PPC ad. CPC is a necessary gauge of how efficient your campaign is.

KPI: Key Performance Indicator

KPI is another trusty digital marketing acronym. Defining goals and success metrics is the first path to a digital marketing campaign, and KPIs keep track of them.

CTA: Call to Action

CTAs are what you generally find at the end of a blog or social media post. It’s the action you want your customers to take. It can be in the form of a button, image, link, or form, and it encourages users to follow through or follow up with you.

We Can Help!

At BlueHuki, we have an experienced and knowledgeable team at your disposal. We have the know-how to do what it takes to propel you and your business forward. Contact us today to learn how we can help your digital marketing dreams come true!