It’s a New Year, and this means that new trends and online strategies are certain in the world of digital marketing. In 2024, our team at BlueHuki has prepared SMART goals for digital marketing that you can use for your business.
SMART goals are goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
To help your business succeed, including digital marketing with these SMART goals is essential. Here are the 5 examples of SMART Goals for Digital Marketing. Download your FREE printable copy below.
5 SMART Goals for Digital Marketing
1. Enhance Organic Rankings
SMART Goal: Boost organic search by 10% in six months. This is by working on SEO, showing up on Google, blogging, participating in social media sites and forums. To be active and consistent and to form a community.
Specific: Goal of improving organic search rankings. Strategies such as □ Working with SEO on URLs, meta descriptions, and titles. Using local SEO keywords, for instance, ”New Jersey Restaurant”. □ Creating engagement and building trust by utilizing features not just the post to the newsfeed. Utilize stories, live videos, contests, run polls and request feedback as well as recommendations on social media sites. □ Start a once a month blog with topics such as tips, questions to ponder, best practices and industry secrets. □ Adding hashtags such as location based hashtags and long-tail keywords pertaining to the action or style related to the post
Measurable: Measure and track rankings using a weekly to a monthly statistics report.
Attainable: 10% within 6 months is doable.
Relevant: Be visible in search engines with organic search rankings.
Timebound: To be completed in 6 months.
2. Increase Website Traffic
SMART Goal: Over the next three months, the goal is to focus on giving our website a 15% boost in traffic. To make it happen, I will analyze, check and optimize the website. Using tools like pop-up widgets to collect leads and build credibility.
Specific: 15% increase in website traffic. Consider innovative strategies like □ Rewarding web visitors with exclusive offers □ Displaying online awards to enhance credibility □ Implementing pop-up widgets for lead generation □ Featuring social media icons □ Integrate pay-per-click campaigns to further drive traffic
Measurable: Measure web traffic using tools such as Google Analytics
Attainable: 15% growth in web traffic three months is achievable
Relevant: Elevating website traffic is particularly relevant for businesses with an online presence
Timebound: The statement should be reached in three months
3. Expand Brand Awareness
SMART Goal: Over the next four months, the goal is to boost brand recognition by 20%. Using video campaigns materials, infographics and online publication will raise awareness of the products and services offered.
Specific: 20% increase in brand awareness. Implement strategies like □ Video campaigns with topics like tutorials, feedback and testimonials □ Spread info with a visual appealing infographic content □ Publish in online publication. You can search the word “contributor” or “guest blogging” and pitch the content you want them to publish
Measurable: Monitor progress by being consistent to attain 20% growth over time.
Attainable: Gather resources needed to attain this goal
Relevant: Create a mark and show up by building brand awareness
Timebound: Hit the goal within the next four months
4. Increase Email Subscribers
SMART Goal: Over the next three months, the goal is to increase newsletter subscribers by 15%. This is to reach more people with content and increase engagement.
Specific: 15% increase in email subscribers in three months. Implement strategies like □ Creating a catchy title for your subject lines □ Run an A/B tests to see what copy and offers resonate with your list □ Review which type of email performs best □ Create a trigger post on your website or social channels of a “subscriber offer only” □ Promote your webinar in your email newsletters two weeks before the event and include reminders to registrants so that they don’t miss it
Measurable: Measure the progress by tracking the rate of new subscribers
Attainable: By creating a series of well-targeted campaigns this will help gain new subscribers
Relevant: This will increase visibility of content and engagement
Timebound: Hit the goal within three months
5. Enhance Ad Performance
SMART Goal: Over the next four months, the goal is to optimize the ads to increase ROI- Return Of Investment. Execute creating different goals and ad sets for each ad.
Specific: Optimize ad campaigns to improve ROI. Implement strategies like □ Review and revise ad copy □ Test different images □ Use Google Ads to target audiences who are searching the web for your product or service and to show up higher and as an advertised listing, in search results □ Use social media ads too to target the interest of your audience
Measurable: Measure and track the progress of how ROI changes in four months
Attainable: It’s doable – with some adjustments to ad copy, images, and more, we can see some real improvement
Relevant: Increasing ROI is needed in marketing strategy
Timebound: Hit the goal within four months
Download Now- Free 5 SMART Goals for Digital Marketing
Practical and Actionable Roadmap for Digital Marketing in 2024
Do you want to propel your business online? These SMART objectives of digital marketing by BlueHuki will help you set effective goals to grow your business. By putting emphasis on SMART – specificity, measurability, attainability, relevance, and time-bound.
The objectives span the entire realm of modern digital marketing, including employing SEO strategies, engaging in social media, and using optimal advertising content. Each of these goals has very specific actions and timelines, which makes it achievable.
The use of SMART goals in digital marketing can help businesses to overcome the hurdles in planning your marketing strategy for the year 2024. And to achieve business growth, visibility and interaction with your target audience or customers. In order to keep pace with the competitive digital marketing environment, Contact us at BlueHuki to enhance your online reach, engage your audience, and position yourself in the business.