Is your goal in 2023 to bring more money into your business using Google Ads? If so, you’ve come to the right place! In 2022, Google accounted for nearly 83% of all online searches. That’s a HUGE number of people to potentially bring to your business!
Read along as our Google Ads Agency in Northern Virginia, Washington DC and Maryland breaks down the easiest ways for your business to make money using Google Ads.
When most people search for a service or product on Google, they use the brand name in their search.
Why?
That’s easy! They know the brand and what they stand for. By adding your competitor’s brand name to your keywords, you are in essence forcing your business to also pop up in the search results. Is it a bold strategy? Sure! But it is a good way to get your name out there. And bargain hunters will inevitably check out your page to see if you can offer them a better deal than the brand they originally searched for.
It may seem like a no-brainer, but making sure that when your keywords are clicked they lead to the correct landing page on your site is KEY. In other words, you need to make sure that they landing page reflects the keywords used in searches.
By keeping the keywords, the content, and the ad consistent, you will improve your conversion rates overall. While this can take time to develop, the payoff is immense. Working with a creator who is well-versed in keyword searches and ads management can help!
With each search typed in, search engines do their best to produce results related to that keyword. That can also sometimes include imperfect matches – search engines aren’t sentient beings, after all! If you are paying per click, you will want to avoid clicks that don’t turn into business.
For example, if you specialize in winter outdoor gear, you don’t want people coming to your site looking for board shorts. You would then use negative keywords such as “board shorts,” “summer clothing,” and “surfing” to weed out unnecessary clicks.
You can never go wrong with organic results. They are, after all, unpaid rankings. In order to do this, you need a strong SEO strategy that uses high quality content as well as the right keywords. Using your pay-per-click ads, you can build momentum with Google as it starts to see what you bring to the table.
Using Google Ads, you can find the best keywords to use in your content so that your ads show up in search results and then generate free clicks as your rankings rise. You can then use the results from your ads to create even more targeted content. It’s a win-win!
Our team here at BlueHuki is well-versed in Google Ads, SEO, and much more. We offer decades of experience as a Google Ads Agency in Northern Virginia, Washington DC and Maryland that we can leverage to get you and your business on the first page of Google results. Contact us today to get your FREE Instant SEO Audit Sample, and to learn how we can propel you and your business forward!
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