BlueHuki is here to show you how to improve your email click-through rate.

Did you know that the average email open rate is 21%? It’s true! That means that only 21% of email campaigns sent by businesses in any industry are only clicked 21% of the time! That’s a huge loss – but never fear! 

Keep reading from our full-service email marketing agency in Northern Virginia to learn more!

What IS an Email Click-Through Rate?

In order to fix any problem, you first have to know what the problem is! In this case, we’re talking about email click-through rates. 

A click-through rate is the number of people who open your email, read through the content, and then take action and click on your email campaigns. 

But that’s not all! 

You also need to look at your click rate, which is a percentage that tells you how many successfully delivered emails got at least one click. On average, hobbies have the highest click rate, at 5%. 

So, how do you improve your numbers? Read below to find out!

How to Improve Your Click-Through Rate

First, the way that your subscribers read your email campaigns plays a HUGE role in your click-through rate. 

Most people are reading their emails on a mobile device, which means that your email needs to be optimized for mobile devices. If your subscriber opens an email on their phone, but can’t read it, then they can’t click through to the campaign, right? 

Right!

Therefore, if your email is optimized for mobile devices, then you should automatically see an increase in your rates!

Sounds Great! What Else?

Optimizing your emails for mobile devices is only one strategy you can use to improve your click-through rate. Believe it or not, when you send your email is just as important! 

We have found that the very best days to send emails in order to get the highest rates are on Mondays and Tuesdays. 

It’s not just the days that matter!

The time you send your email is just as important! 

We’ve found that the best time to send your email is between 6am – 6pm, with peak time happening around 11am and 2pm.

Keep it Short and Sweet

In addition to optimizing and sending it at the right time, keep your emails short and sweet.

Don’t inundate your customers with the nitty-gritty. Give them what they need to know up front. Make it snappy, so that they can read it on the go. 

Additionally, keep it relevant. If your goal is to get your subscribers to sign up for a deal on your website, make sure it’s a deal that they’ll want. Know your niche, and improve your click-through rate!

Full-service Email Marketing Agency Northern Virginia

Let Us Propel You Forward

At BlueHuki, we have decades of combined experience in email and content marketing and we are a full-service email marketing agency in Northern Virginia. We have a team experienced in all backgrounds and fields, and are ready to do what it takes to propel you and your business forward. Contact us today to learn more!