All around the world, June is recognized as Pride month. This is an important time to show support to and celebrate the LGBTQ+ community. As a marketer or business owner, it is essential to recognize this month and create thoughtful, inclusive content for your social media and digital marketing efforts.
Check out our guide to Pride Month & 5 tips for LGBTQ+ Social Media and Digital Marketing below!
Before creating any content for Pride Month & LGBTQ+, it is essential that you understand the LGBTQ+ community and its values.
Start by doing research, reading articles, and following social media accounts of influential LGBTQ+ individuals. This will help you gain a better understanding of their experiences, struggles, and achievements.
Next, be sure to use inclusive language! Inclusive language is crucial when creating content for Pride Month & LGBTQ+. Avoid using gendered language and instead use gender-neutral terms.
For example, instead of saying “she” or “he,” use “they” or “them.” Additionally, avoid making assumptions about individuals’ sexual orientation or gender identity.
Keep reading to learn more!
When creating content for Pride Month & LGBTQ+, remember that the community is DIVERSE. Use this month to showcase diverse voices and experiences within the community.
Highlight the different aspects of the community and show support for all individuals, regardless of their sexual orientation or gender identity.
Want to know more? Keep going!
Partnering with LGBTQ+ organizations is a great way to show your support for the community. Consider donating a portion of your sales to an LGBTQ+ charity or non-profit. This is also an excellent way to show that you’re committed to making a positive change and supporting the community.
And finally…
Visuals are a POWERFUL tool in marketing. It is essential to ensure that they are inclusive, especially for Pride Month and LGBTQ+.
Use images that showcase diversity and inclusivity, and avoid using stereotypes and cliches. Additionally, make sure that the images you use are representative of the community and avoid tokenizing individuals.
Thanks for reading our guide to Pride Month & 5 tips for LGBTQ+ Social Media and Digital Marketing!
Pride Month is a time to celebrate and show support for the LGBTQ+ community. As a marketer or business owner, it is important to create thoughtful and inclusive content that celebrates diversity and promotes inclusivity.
At BlueHuki, our team is dedicated to helping propel our clients forward. We can offer support and ensure that your brand is supporting Pride Month and LGBTQ+ by helping you create content that is perfect for you and your business. Contact us today to learn more!
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