Geofencing vs. Geoframing: Which is Better?

In the marketing world, you often hear about “geofencing” and “geoframing.” These strategies use location data to reach your audience. We’re a geofencing marketing company near Washington, DC that knows a lot about these strategies. Read along as we break down the differences in geofencing vs geoframing!

Geofencing: Setting a Boundary

If you’ve ever been at a shopping center and your phone alerts you to a sale at one of the shops, that’s geofencing! Geofencing creates a virtual boundary around a place, like a store. When someone’s phone goes in or out of this area, it triggers actions like sending messages or ads. Geofencing is great for:

• Engagement: It sends messages in real-time, bringing more people to your business.
• Precise Ads: You can aim ads at specific places and people, making your marketing more accurate.
• Data Insights: It gives data on what people do, helping you make better marketing plans.

Geoframing: A Bigger Picture

Geoframing collects location data from a bigger area for a longer time. You might have attended a trade show 2 months ago, and received ads from some of the vendors there or in the area. Geoframing is good for:

• Insights: It shows you a full picture of what people do over time, helping you see trends.
• Watch the Competition: You can see where your rivals’ customers go, so you know where to expand/improve.
• Better Marketing: It helps you adjust your marketing, so you can target the right people.

Geofencing vs Geoframing: Which is Better?

Geofencing is good for quick, location-specific messages. Geoframing gives a bigger, long-term view, ideal for fine-tuning your overall marketing.

One of the biggest differences when it comes to geofencing vs geoframing is that geofencing requires users to opt-in to receive notifications. Geoframing does not. 

We Can Help! Geofencing Marketing Company near Washington, DC

When it comes to geofencing vs geoframing, it is important to remember that both are useful for location-based marketing. At BlueHuki, we are a geofencing marketing company near Washington, DC and can help you decide what is best for you and your business. Contact us today to find out how we can help propel you and your business forward.