Did you know that 88% of PR specialists say that digital storytelling is the future? When it comes to SEO, we all know that SEO specialists are the ones creating and launching brand reputation strategies.
BUT, did you know that a digital press release (PR) agency in Northern Virginia also has their place in creating and maintaining your online reputation? Keep reading to learn about the top 8 ways to use PR to improve online reputation.
Your PR and SEO specialists can work together to monitor your media and catch negative reviews online immediately. This allows your brand time to respond and even draft a PR release if necessary.
Another way to use PR to improve online reputation is to create new content in order to keep your website fresh and engaging. You can announce any awards or special recognition your company has received, or engage with you community! You can also monitor for any broken links and slow load time so that you can be sure your page shows up first on any search.
Build your brand’s positive image by sharing press releases on newswires. These can also show up on multiple media outlet sites, which results in your company showing up on even more searches that are built around your latest news!
Use SEO-friendly keywords in industry specific blogs. You can write about your top 3 skincare treatments or break down the steps needed to file for divorce – whatever your industry is, you can create blog content for it!
Want to give your customers a voice? List your company on major review sites. This is a great way to see how your business is really viewed. Your SEO and PR teams can discuss the findings and use them to create an even better vision of your company.
It might not be on your radar, but influencers are a great way to get people talking about your company and product. If you work with influencers through video reviews, that’s even better! In fact, 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. A digital press release (PR) agency in Northern Virginia can help facilitate these connections for you.
Another great way to use PR to improve online reputation is to build a link profile. Ask editors to link their mentions of your brand back to your homepage. As a thank you, offer to their article on your website. It’s the best kind of quid pro quo!
Yes, even the negative ones! Respond in a prompt and courteous way that shows your customers that you hear them, and that you care. This might be the most important way that you can use PR to build online reputation. By responding to even the negative reviews, you show that you and your brand are committed to improving and growing as a business.
There you have it! The top 8 ways to use PR to improve online reputation. At BlueHuki, we are a digital press release (PR) agency and can do what it takes to propel you and your business forward. Contact us today to learn more!
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