500+ New Patient Intakes in Two Months, a Record in 20 Years of Practice
The Hook
Within two months of relaunching their website and starting a new paid ads campaign, this practice exceeded 500 new patient intakes for the first time in the history of their business — while spending 25% less on marketing than they had with their previous agency.
More patients. Lower cost. Full ownership of their own website. Here’s how we got there.
Who They Are
A well-established neurology practice with more than 20 years in business and multiple locations across Northern Virginia. They have a strong clinical reputation and a loyal referral base with over two decades of experience.
What they didn’t have was control of their own digital presence.
The Challenge
They came to us at the end of Q4 2025 looking for a new website. They didn’t want just a re-design. They wanted to ensure they had full ownership of their website and that is was going to show up in searches.
Trapped in a platform they didn't own
Their previous website was built on a proprietary web platform. That meant the practice was locked in. They had limited control over their own site, no real flexibility to make changes, and they didn’t truly own the website they had been paying for.
High cost, unclear return
Their marketing spend was significant, but it wasn’t producing measurable patient growth. They were paying premium rates without a clear line between dollars spent and patients through the door. In marketing terms, they did not have a clear ROI (return on investment).
They needed a path out — without disruption
This is an active practice seeing patients every day. Any migration had to happen without interrupting operations, losing search visibility, or creating a gap in patient acquisition.
In short, they needed:
- True ownership of their website, with no vendor lock-in
- Flexibility to make changes without going through a gatekeeper
- Marketing spend that produced measurable patient growth
- A transition that wouldn’t disrupt an active, multi-location practice
The BlueHuki Approach
This wasn’t a one-and-done website project. We approached it as a coordinated relaunch. Rebuilding their website and then driving demand to it via paid ads.
1. Migration to a custom WordPress site
At BlueHuki, we believe every client should have full ownership of their website. We migrated the practice off the proprietary platform and onto a custom WordPress build. No lock-in, no gatekeeper, no paying rent on an asset that should belong to them. If they ever decide to work with someone else, the site goes with them.
2. Site architecture built for local search and patient conversion
With multiple Northern Virginia locations, local search visibility was essential. We structured the new site around how patients actually search for neurology care in their area, and designed the conversion paths, including appointment requests, contact forms, and calls. To turn that visibility into intakes.
3. A new paid ads campaign launched alongside the relaunch
Rather than launching the site and hoping traffic followed, we ran a new paid ads campaign in parallel. The site relaunch and the campaign went live together, so every improvement in landing page performance compounded with the ad spend behind it.
4. Years of data behind every decision
Because we focus on specific industries, we’re not starting from zero on every account. We bring years of accumulated data on what works. We actively monitor, test, and optimize campaigns rather than setting them and letting them run. That’s a meaningful part of why the cost per result dropped while volume went up.
The Results
Within two months of the relaunch:
The combination matters more than any single number. Plenty of agencies can increase impressions by spending more. This practice increased impressions by 47% and clicks by 38% while spending 25% less. They converted that traffic into the highest patient intake volume in the practice’s history.
Frequently Asked Questions
Why does website ownership matter for a medical practice?
When your site is built on an agency’s proprietary platform, you do not own your website. You typically can’t move the site, make structural changes independently, or take your SEO equity with you if you switch providers. Custom WordPress gives a practice full control and portability.
How long does it take to see results from a website relaunch and paid ads campaign?
It varies by market and spend, but this practice saw measurable, significant results within two months of launch. Running the ads campaign in parallel with the relaunch that was focused on SEO best practices accelerates results compared to launching a site and waiting for organic traffic to build.