It’s no secret that, nowadays, social media is the driving force between business and customer engagement. One of the top ways to do this is to use Instagram Reels in your business.
Get tips from the best NOVA marketing agency for Instagram reels. We’ll break down what Reels are and how to use them to propel your business forward.
What IS Instagram Reels?
Before we can show you how to use Instagram Reels in your business, we need to tell you what it is. In an effort to compete with the ever-popular TikTok, Instagram launched Reels. This tool allows you to create short videos that target your specific audience.
You can use filters, effects, music and more to edit videos and then post them. Much like TikTok, Reels uses an algorithm to filter your videos so that they reach the right people. These algorithms can help grow your followers – and your business organically.
Keep reading to learn more!
Appeal to Your Audience by Leveraging Trends
A quick scan of Instagram Reels will give you the latest trends almost instantly, allowing you to create content using those trends. You can create a video showcasing your latest achievement using the latest song.
Or you could try using the newest filter to introduce you and your team. The possibilities are endless! By using the latest trends, you can almost automatically increase your views. Additionally, your marketing team could insert YOUR message into these trends so that it reaches even more potential clients.
Be Authentic
When using Instagram Reels in your business, it is important to be authentic. Use the trending songs and filters, but remember to strike the right balance of a curated video and being an ad.
Being authentic is the key to these platforms. People want to feel like they know you and not like they’re being sold something. Consider highlighting customers and staff in your videos. Invite your audience into your business via social media. Making them feel welcome before they call or email or even make an appointment is what will build your following.
Which leads us to…
Be Entertaining and Educational…But Find the Balance!
Finally, when using Instagram Reels in your business, remember that eople who are scrolling are mostly looking to be entertained. If they’re educated as well, so be it. But, that is not their ultimate goal. Sharing entertaining reels will bring you more followers and increase your brand visibility.
Be sure to consider your brand and what you want followers to get. Perhaps create an entertaining video that shows mistakes people make with your products and THEN turn that into a “how-to.” Provide entertaining tutorials and what not to do’s, and see your engagement soar.
Have More Questions?
We Can Help! Best NOVA Marketing Agency for Instagram Reels
If you want to talk more about using Instagram Reels in your business, contact us today. At BlueHuki, our team is the best NOVA marketing agency Instagram reels and dedicated to helping propel our clients forward. We can offer sales training, ads management, and so much more. We’d love to help your business stay ahead of the social media game!
