Did you know that nearly 40% of clients use Google to find a lawyer? Plus even lawyers Google other lawyers to recommend? It’s true! Because of this, online marketing for lawyers is more important now than ever.
In order to succeed in today’s legal world, you NEED to have an online presence. Read more from our experienced law firm digital marketing for Northern Virginia, Maryland and Washington DC team. Learn about our best tips and tricks to get legal clients online.
Tip #1 – Search Engine Optimization
Search Engine Optimization – better known as SEO – is a GREAT way to get legal clients online. SEO is the process of optimizing your website so that you get organic search results. In other words, how you get your website to show up on Google’s first page of results for FREE.
Tip #2 – Email Marketing and Blogging
Well – two tips in one, really – BUT email marketing and blogging are both fantastic ways to get legal clients online! Starting a law firm blog with lots of legal content – explaining the types of law you practice, sharing awards you and your practice have won, discussing new laws – is a great way to drive new people to your website. Email marketing is the same!
Collect emails from your clients and send out periodic messages talking about events your firm has held, interesting cases that you can (legally!) talk about and more. This way, your firm is kept at the top of your client’s mind AND it helps with your SEO!
Tip #3 – Social Media
Believe it or not, when trying to build your client portfolio, social media is a great tool. Facebook and Twitter are great places to share updates about your firm and to post any content you may create.
LinkedIn is a great tool that links you with other professionals so that you can do networking anytime, anyplace. Staying at the top of their mind is the goal, so you need to make sure you’re sharing regular updates with your followers.
That’s Where We Come In!
Experienced Law Firm Digital Marketing for Northern Virginia, Maryland and Washington DC
At BlueHuki, we know you’re busy doing what you do best – practicing law. That’s why we have the expertise you need to propel your practice forward with experienced law firm digital marketing for Northern Virginia, Maryland and Washington DC. Contact us today to learn how we can help you!
