We break down the services they offer and whether GoDaddy SEO is worth the cost.
Their site starts with “According to Adweek.com, 81% of all purchases begin with an online search. That means the higher your site ranks in relevant searches, the more likely customers will choose your business over a lower-ranking competitor. SEO (Search Engine Optimization) is the work that goes into your website to help you rank higher when customers search for your business online.“
This is TRUE. If not understated. Depending on the industry up to 90% of both purchase decisions AND referrals will research you online.
What Does GoDaddy Offer for SEO?
- Site review
- Keyword research
- Ranking & reporting dashboard
These are arguably not SEO, but tools to monitor your SEO efforts. As a professional SEO company, this is typically part of the on-boarding and on-going reporting process.
Passive SEO
- Onsite SEO
- Offsite SEO
Passive SEO involves these activities where you are optimizing your page keywords, titles, meta descriptions and alt image tags in addition to backlinks from other websites.
Active SEO
Content creation.
The heart of any effective SEO strategy is content. Without new content you can’t continue to rank for competitive keywords or move up your ranking online.
Is GoDaddy SEO Worth the Cost?
As long as you understand the different packages that GoDaddy offers, manage your expectations accordingly. A $6 monitoring package isn’t going to do the hard work for you.
As the packages increase in price and sophistication, ask yourself, will this work for the technical nature of your industry? At best, poorly written content reflects badly on you professionally. At worst, inaccurate content might get you in hot water professionally.
Also, look around at your competition. Are they using GoDaddy? Do they have an internal marketing person? Big agency? Local agency? If competition is fierce, you have to manage your expectations accordingly.
Local SEO Company, National Results
Hiring a local SEO company with a solid track record is always a good choice. Our team is not 100% local to Northern Virginia, but they all have degrees in English and experience in writing for SEO.
We produce highly technical articles for medical, legal, construction, government contractors and more! We pride ourselves on our results. Contact us today for a free competitor and site audit to get your digital marketing journey started.
