5 Marketing Trends and Strategies for 2023

1. Video-based Content and Live Stream

Bite-sized videos in social media marketing become more popular. Organic reach from YouTube shorts, Tiktok, and Reels helps in increasing brand awareness and engagement.

User-generated content is more likely to trust by consumers. These are content such as unboxing videos, reviews and storytelling.

2. Target Voice Search Tactics

Consumers are looking for answers to their questions. Provide a high-quality and accurate responses for consumers that use voice search.

3. Conversational Marketing

Allow a real-time, two-way conversation for consumers and brands through AI automation and targeted messaging. Start with information such as commonly asked questions.

4. Include Interactive Content

Encourage active engagement. These include content such as interactive infographics, quizzes, games, calculators, contests, assessments, interactive maps, and interactive videos.

5. Practice Social Responsibility

Consumers support brands that make a positive difference in society. Highlight social responsibility efforts in your marketing.

Examples include directing portions of profits to charity, promoting recycling, company-sponsored community services, advocating social justice, and product donations to those in need.

Notice that consumers give more value to authenticity and transparency than ever before.

Try something, anything new!

Haven’t tried Google Ads? TikTok ads? Facebook Ads? Try something new this year! When in doubt, ask an expert!

Marketing Strategy Consulting in Northern Virginia

At BlueHuki, we successfully work with a variety of businesses, and have the results to prove it! Check out our portfolio and then call us today and let us propel you forward.